T20 World Cup 2024: Will India vs Pakistan match cash in 5 lakhs per second? Know in details

The upcoming India vs Pakistan T20 World Cup match on June 9 is set to captivate fans and advertisers alike, despite modest attendance in the overall tournament so far. The high-voltage encounter, taking place in the US for the first time, has generated immense interest, especially after Pakistan’s surprising loss to the host nation.

The India-Pakistan clash is expected to command significant premiums compared to other matches in the tournament. Industry experts estimate that a 10-second ad slot for this match could cost as much as Rs 4 million (INR 40 lakhs). In comparison, an average 10-second slot for an Indian game typically costs around Rs 2 million. This surge in interest is driven by the high stakes and historical rivalry between the two teams.

For context, a 30-second ad during the Super Bowl costs about $6.5 million, and the 2022 football World Cup fetched around £400,000 for a 30-second slot for UK advertising. The India-Pakistan match, while not reaching these heights, still represents a significant investment for advertisers, highlighting its importance in the sporting calendar.

Major sponsors like Emirates, Saudi Aramco, and Coca-Cola are set to capitalize on the massive viewership. The scheduling of matches to coincide with peak viewership hours in South Asia underscores the anticipated large audience for the India-Pakistan clash.

This match is not just a game but a significant event, drawing attention from fans and advertisers worldwide, making it a highly anticipated spectacle in the T20 World Cup.